The kind of people who buy Lamborghinis

The flagship Lamborghini for 2010 is the LP670-4 SV. It costs approximately $475-500,000. I work closely with Lamborghini Atlanta. The initial plan was to sell about 80 in the US. They were actually only able to sell about 22. There are still 7 or 8 of them available.

Currently, Lamborghini Atlanta has three customers working deals on the 670. Here are there descriptions:

Customer 1: A European citizen who is a repeat buyer but may be deported. His purchase is contingent on getting his visa renewed. The process has taken 4 months and counting.

Customer 2: A young US citizen who makes $4 million per year but reports none of it on his taxes so he cannot qualify for traditional financing and doesn’t want to pay out of pocket for the car.

Customer 3: Claims to be preparing to pay for the vehicle in cash and repeatedly makes excuses to delay the purchase. A quick Google search of his name reveals 25 convictions for writing bad checks and convenient access to his page on a Satanist Social Networking Site with a lovely shirtless picture of the overweight, tattooed fellow.

Obviously none of these deals are likely to work out and that begs the question of what the current market is for the vehicle. Due to the rarity of the vehicle and the characteristics that make it distinctive, I believe that the car will hold its value well. That being said, for some reason more legitimate buyers are not necessarily coming to get them. I think that the future of Lamborghini will certainly be an interesting one.