I recently had a discussion with the owner of an exotic car dealership about the gradual steps to exotic car ownership. His goal is obviously to get people to the final point where they are paying cash for the latest, greatest flagship off of his showroom floor. Our goal at Supercar Rentals is to facilitate the earlier steps. This is what we came up with:

Step 1 – Exposure - We all remember the first time we were passed by a Ferrari on the highway or the first time we pulled into a parking lot to see a Lamborghini parked in the valet. It is a powerful emotional experience that primes us and motivates us to begin the quest of having one of our own one day.

Step 2 – Driving - Once we see one, we feel the need to drive. Unfortunately, these opportunities are limited. Very few of us have friends who own them and those who do tend to be pretty protective of them. Most dealerships do not offer test drives so motivated shoppers are left with very few options. This is where we come in. Renting gives you the opportunity to drive a car on your terms with a small financial commitment and the chance to relax and get to know what the car feels like.

Step 3 – Comparison - There are lots of fish in the sea. It is easy to fall in love with the first one you really get to experience but a glance across any newsstand will quickly reveal the plethora of options before you. That is another reason we are here. You can enjoy one car for a day and then go on to the next one.  During this process we also have longer term usage products that can come in handy. We want you to be able to experience as many cars as you can in the easiest way possible.

Step 4 – Commitment - Eventually you will make a decision. Perhaps you are a Ferrari guy. Maybe the Lamborghini is the car for you. Maybe you can’t choose and the commitment is to keep renting. Regardless, at this point you are ready to make a longer term decision. You might approach us to reach an arrangement to use our cars more often at a discounted rate. You might even drive up to Lamborghini Atlanta and talk to a salesman about purchasing one.

Step 5 – Ownership – So the day comes for you to pick out your car. You might find a good used one and have it checked out. You might order a new one with the exact options that you want. You might end up having the use of our fleet as often as you like. Either way, you will now have exotic car usage on your own terms.

We all want to help you progress through these steps as easily and seamlessly as possible. We want you to see our cars around town, come in and take a closer look, drive one for a few days, decide which one is right for you, and then to help you find the best way for your to use it. If you ever have any questions or if you want us to help you with any part of the process, please do not hesitate to ask.

Own smart!

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In order to prove that their cars have sufficient range for the American consumer Tesla recently embarked a publicity stunt of sorts. They recently drove one of their vehicles from the manufacturing facility in Los Angeles to Detroit. Over the course of the 2,700 miles they only had to stop 19 times. I am not sure that proves the point.

In other news that no one cars about, it sounds like Brad and Angelina are on the rocks.

http://www.thesmokingtire.com/2010/after-2700-miles-a-dirty-tesla-crosses-the-finish-line/#more-1461

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Each year Car & Driver holds a competition for the leading performance cars of the year at a race track. This year they took over 20 cars to Virginia International Raceway and thrashed them around.

The Lamborghini Murcielago LP670-4 SV was on hand and provided the magazine with a very strong showing. Despite losing out in best lap time to the Corvette ZR1, the car was not without praise from the writers.

Here is the write up from the test:

http://www.caranddriver.com/features/09q4/the_lightning_lap_2009-feature

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Over the past couple years the famous British automotive television program, Top Gear, has spun off two sister shows in Australia and Russia. The hope of many faithful American viewers has always been to have a US Version of the show. Last summer a pilot was recorded with three hosts – Adam Carolla, Tanner Foust, and Eric Strommer.

Unfortunately, NBC decided that the pilot was unwatchable and refused to continue funding the show. Who knows if anything will ever become of it but for now the show is certainly dead.

Many fans of the UK version of the show have been excited to see the pilot regardless of how terrible it might have been. Unfortunately it has not been released. A popular automotive blog web site, Jalopnik, has recently offered a $5,000 reward to anyone who provides them with a copy of the pilot. Hopefully if they post it, they will post it and we can be the judge rather than NBC’s whose judgment of late has been questionable.

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On his way out, Conan O’Brien left us with a parting remark of automotive excess. None of us really thought that a $1.5 million+ Bugatti Veyron was a practical or easily justifiable purchase but it accomplished his goal of over-spending on his way out from NBC. Disapointed by his outing after just 7 months in the Tonight Show seat, he chose to recklessly spend money on NBC’s tab as quickly as possible. Dressing the world’s most expensive car up as a mouse and playing expensive music was his solution. Conan, you will be missed.

http://jalopnik.com/5453417/conan-obriens-15-million-bugatti-veyron-mouse?skyline=true&s=i&autoplay=true

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