5 Steps to Exotic Car Ownership

I recently had a discussion with the owner of an exotic car dealership about the gradual steps to exotic car ownership. His goal is obviously to get people to the final point where they are paying cash for the latest, greatest flagship off of his showroom floor. Our goal at Supercar Rentals is to facilitate the earlier steps. This is what we came up with:

Step 1 – Exposure - We all remember the first time we were passed by a Ferrari on the highway or the first time we pulled into a parking lot to see a Lamborghini parked in the valet. It is a powerful emotional experience that primes us and motivates us to begin the quest of having one of our own one day.

Step 2 – Driving - Once we see one, we feel the need to drive. Unfortunately, these opportunities are limited. Very few of us have friends who own them and those who do tend to be pretty protective of them. Most dealerships do not offer test drives so motivated shoppers are left with very few options. This is where we come in. Renting gives you the opportunity to drive a car on your terms with a small financial commitment and the chance to relax and get to know what the car feels like.

Step 3 – Comparison - There are lots of fish in the sea. It is easy to fall in love with the first one you really get to experience but a glance across any newsstand will quickly reveal the plethora of options before you. That is another reason we are here. You can enjoy one car for a day and then go on to the next one.  During this process we also have longer term usage products that can come in handy. We want you to be able to experience as many cars as you can in the easiest way possible.

Step 4 – Commitment - Eventually you will make a decision. Perhaps you are a Ferrari guy. Maybe the Lamborghini is the car for you. Maybe you can’t choose and the commitment is to keep renting. Regardless, at this point you are ready to make a longer term decision. You might approach us to reach an arrangement to use our cars more often at a discounted rate. You might even drive up to Lamborghini Atlanta and talk to a salesman about purchasing one.

Step 5 – Ownership – So the day comes for you to pick out your car. You might find a good used one and have it checked out. You might order a new one with the exact options that you want. You might end up having the use of our fleet as often as you like. Either way, you will now have exotic car usage on your own terms.

We all want to help you progress through these steps as easily and seamlessly as possible. We want you to see our cars around town, come in and take a closer look, drive one for a few days, decide which one is right for you, and then to help you find the best way for your to use it. If you ever have any questions or if you want us to help you with any part of the process, please do not hesitate to ask.

Own smart!